Heineken Display
A Bespoke range of branded "Heineken" point of purchase units were designed for the European and South America markets. The units were conceptually designed and developed working with the Heineken global marketing team.
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Our designers incorporated standard shelving systems used by Heineken's current locations, and applied Heineken's corporate branding colours and graphic identity onto bespoke end and header panels. |
This design and development task involved the creation of a modular trolley system, designed to feature and promote pre-packed beverages, with the primary objective of encouraging impulse purchase. An incorporated transport system enables the unit to be wheeled from warehouse to shop floor with the minimum of effort.
In addition a merchandising package for perimeter shelving systems was created that incorporates both header light boxes, graphics end panels and colour coded back panels.
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